WHAT TO LOOK FOR IN A WEBSITE BUILDER…
Do They Offer A Free Domain Name?
One of the reasons you’ve decided or are considering creating an internet site yourself is cost, right? And because you’ve little idea on how best to create or design this site you need the website builder company to create it as easy as you possibly can for you really to be able to launch or publish your online presence. This is why, when you’re looking for an easy to use website builder, you make sure that they give you a free domain name with your website builder package. A domain name can be in the same way hard to get and setup as an internet site if you may not know what you are this being able to combine the two and have a domain name a part of your website builder package makes the process less complicated and provides you with one less thing to worry about event website builder.
Does It Come With Web Hosting Included?
This task of the process is vital, if your website builder does not come with web hosting or is not a hosted website builder you then may as well create an internet site from scratch as after you have created the website, you will need to get hosting, configure your website settings, upload all web page files and then publish your website after that. This can be a time intensive process and once more will make the process very hard if you may not have an understanding of web hosting or how to upload files to a server. Make sure that the website builder that you select is a hosted website builder to eliminate this speed bump.
Do They Include Business Email Addresses?
One of the reasons that you intend to launch an online presence is to boost brand awareness and sales opportunities, correct? Well, there’s nothing worse than having an internet site but emailing your clients from the Gmail or Yahoo account to check out up on sales enquiries, I mean, would you get from someone sending a present for you from joeblogs at yahoo dot dom? I understand I wouldn’t! Make sure that your chosen website builder package includes business email addresses such as for instance your.name@yourdomainname.com to ensure that your potential clients know exactly where you are from, to greatly help to boost the general professionalism and even help to boost sales.
Are There Hundreds Of Quality Design Templates?
An internet site builder will generally feature a host of DIY design templates for you really to use and begin with. Make sure that your website builder package not merely includes website templates but, high quality and properly designed, pre-made website templates. An excellent template will give you a good canvas to work from, reduce the amount of work you will need to do to improve the design of your website and the finished product will look a whole lot better. An excellent design coupled with a good website structure will help to increase website enquiries and ultimately, online sales.
Is There Comprehensive Tutorials To Follow?
This task and the next thing are crucial for anybody who is looking to create a website utilizing a DIY website builder. Make certain that the website builder that you select has an extensive database of tutorials to check out that you should use as you go along. It will soon be like having an open book exam and being able to refer back to the text books for the relevant answers. Building an internet site utilizing a DIY website builder can be quite easy but, if you get stuck, you intend to have the answers right there so that you can refer back in their mind, get the answer you need and proceed quickly, without any delays and without frustration.
Do They Provide 24/7 Support?
If you get stuck creating an internet site half way through your build, you intend to know there are either step-by-step tutorials to check out or that there’s someone there to greatly help otherwise the process of fabricating your website or your website could switch from being truly a 30 minutes up to 3 day project entirely out to 3 weeks or even 3 months where time, you’ve lost interest, you’ve lost hope and you’ve quit the ghost. Make sure that the website builder you select or have chosen includes a 24 hour, 7 day, or even 5 day support service, to ensure that anytime for you have a problem, question or query regarding the website builder or the website you’re creating, you can always turn to someone for expert advice.
HOW TO CREATE A WEBSITE…
Logo & Graphic Design
If you already have a current offline business you will likely already have a logo design in position and some marketing material that you may well be able to position into your website to boost the general look and feel of your website, however, if you are a start-up and are simply launching your offline / online business that is probably something that still needs to be done. There are always a couple of good options here, one would be to hire a graphic designer to design a logo for you personally that may look professional and compliment your company image and there are lots of logo designers and graphic designers available that may design a logo for you personally for anywhere between $20 and up to $100. Alternatively, you might decide that you’re willing to offer it a go for yourself to save money of your start-up capital, in which case, additionally, there are a couple of tools that you should use to not only create logos but also eye catching banners for the website. You may want to look at SoThink Logo Maker, a number of our clients have used this before and find it super easy to use.
Site Structure & Layout
A well thought-out website structure and layout are crucial to the general performance of your website. Take a seat with an item of paper before stepping in to the creation of your website and determine how you would like your website to be laid out and what layout may increase website conversions. You wish to ensure that the structure and layout of your website is easy to navigate and point to the places which will be not merely of interest to the website visitor but will encourage them to contact you or by your products, in the end, we’re not launching a small business website to offer your potential clients something to learn and entertain them, we are attempting to engage them and entice them to either purchase your products and services or contact you regarding your products and services so that you have a chance of converting that website visitor into a long-term, paying customer.
Content & Images
When you have completed your little draft of how you need your website to be layout out for looks and performance purposes the next thing is filling your website up with informative and relevant content and eye catching imagery. This content must certanly be super easy as you are the creator of your company and know exactly what you do and what are the features and advantages of your products and services. With creating content and inserting images listed below are several basic steps to follow…Have an objective, create a point, steer the reader to places of interest, try and insert your top 5 chosen search terms into your content around you can without seeming, ummmm, too spammy, with any images that you insert, before inserting, save the image with an outline of the image itself. For Example: If you as selling toilet paper and you’ve a picture of a man holding a toilet roll, try and save the image as man-holding-toilet-paper-roll.jpg and create an alternate text tag when inserting the image as “Man holding toilet paper roll” as this can help with the next thing and if you have chosen a high quality website builder, you will able to achieve this very easily.
Links & SEO
This task of the tutorial on how best to create an internet site yourself utilizing a DIY website builder could carry on forever because it is the most crucial, is a fairly complicated and also a time intensive process. This part of the process is best left to the experts and you’re best off dipping into your start-up capital only a little and outsourcing this element of project but when you choose once more that you intend to learn and go it alone, here are a few basic steps to follow. As mentioned above, with your site structure, try to keep it simple, your content must certanly be relevant and include the search terms that you would want your clients or your clients may search to find your products or services in a research engine. Create links between pages within this content of your website, not merely to greatly help visitors navigate your website but also to greatly help search engines find pages and then index those pages, use bold and italic text to highlight your most important, relevant text and it may help search engines grab the most crucial terms for you personally website and will also help your text stand out to your visitors. And last but probably the most crucial step of the complete SEO and on-page process, create meta tags. Meta tags tell search engines what your website is about and will be the initial thing your client sees when search for your services in the search engines. Make sure to add a unique title, description and keyword set for every single new page that you create and also make sure to include your keywords in these three field to boost the chances of your website being found for the chosen search term. A god quality website builder will generally have these SEO features in-built and can save you from inserting title tags and description tags manually.
HOW TO PROMOTE YOUR WEBSITE THEREAFTER…
Promoting your website on other website, otherwise called “off-page” optimization or “link building” is crucial to the performance of your website in the search engines. To keep this informative article within the pre-defined workspace, I’m going to need to keep this short but, listed below are the basics to off page optimization in a nutshell. Create a Google account and verify your website with Google via Webmaster Tools by uploading a HTML to your website or event website builder inserting a meta tag verifier. An excellent website builder may already enable you to link your website with a Google Webmaster Tools account but when not, a high quality website builder could have a tutorial to how to create a Webmaster Tools account and verify your website with Google.