What Is SEO?
This can be a common question that a lot of people especially those who find themselves either new or unfamiliar with online marketing may be asking. SEO represents search engine optimization. In layman’s language, it the process of capturing traffic from the search engines such as for instance Google listings. Through this read, I’m going to give you details about the SEO business, current market status of SEO as well as the near future projections in this field SEO AGENCY GREECE.
The Major SEO Players
Like some other industry on earth, the web SEO business has its players. This includes SEO local tools providers such as for instance small digital agencies, SEO free lancers and web-designers among others.
Returns for SEO Players
The major reason as to why people enter business is always to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. The reason being a recently available research on SEO returns for a period of 12 months demonstrates at the very least all the players had something to take home. However, the returns are varying based on a players’ hardwork and skills in the field. For instance, according to this research, 34% of the interviewed SEOs said they received an amount significantly less than $ 30,000 while another band of respondents, 17% said they received returns that were above $ 500,000.
From the aforementioned statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for you to expect a large organization to get low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the marketplace could have let to the reduced rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to insufficient clear shift in SEO earnings since the entire year 2011. However, the demand for local SEO services is apparently growing day in day out and that is attracting more players thereby tightening your competitors among SEO service providers.
The Emerging Difficulties with the Current SEO Returns
With the aforementioned distribution of returns, several questions emerge. This includes these:
• From the statistics, a large percentage of SEOs receive a low income something which suggests low pricing of SEO services.
• It is also possible that small and medium businesses don’t understand the value of SEO services provided to them.
• The low SEO income earners, people who received significantly less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs it’s still in operation if their income remains static.
The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income per customer also varies. That is because there are those clients who’d pay significantly less than $100 monthly while others will probably pay more than $5000 a month. This variation in income per client can be caused by the sort of services provided as well as the depth of services. How big business a customer is seeking SEO services for also play a role in determining the quantity to be charged. For instance, small businesses are charged less mainly because their requirements are much smaller when compared with large multi-location franchise businesses.
Research also demonstrates some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at suprisingly low monthly rates. Consequently, such SEO service providers find yourself having a top customer churn with a large dedicated network of sales team.
Similarly, some SEO service providers provide services which are more comprehensive in an infinitely more professional manner customized in line with the client thereby leading to a low amount of clients.
As a result of above statistics, it therefore becomes required for any SEO supplier in the present market to operate in a fashion that matches his/her setup.
Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs available in the market handle at the very least 11 clients while 23% SEOs handle at the very least 21 clients. Such many clients to deal with cause more audits to be done, a lot of tasks, research, reports and a lot more calls from the clients to be attended to. The high variety of clients also demand a advanced of efficiency so that the clients can be assured of quality services.
Market Structure for Most SEOs
SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as for instance person to person has been cited by most SEOs as the utmost effective marketing technique. This is caused by the trust level, business reputation as well as relationships build through the offline campaigns.
Alongside offline marketing, SEOs also practice online marketing such as for instance the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the most effective option as compared to the social support systems because it is way better placed for lead generation and networking.
Services Provided by SEOs
Most of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has additionally a good number of SEOs practicing it as 86% claimed to be offering this service with their clients. For affiliate marketing, just a small percentage (11%) of SEOs are offering this service with their clients.
Other services made available from SEOs:
• Content creation/optimization
• Link building
• Citation building
• Social media marketing
• Website development
• PPC
• Mobile site development
• Video marketing and mobile marketing.
The most demanded service by SEO clients is onsite marketing, while the smallest amount of demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses don’t understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need certainly to educate their clients on these marketing channels so they can choose them.
When asked about the web SEO services SEOs feel are effective, 82% of them stated that the General search is the utmost effective for generating leads. Local search seems to be the second best after 62% of the respondents in a SEO survey voted in its favor. PPC is another with 53% while social media marketing could be the 4th with 26%. Daily deals be seemingly an appealing to most SEOs because only 1% voted and only it.
Tedious SEO Tasks
55% of the existing SEOs available in the market find link building to be the absolute most tedious and time-consuming work. Others, though 15% only think that content writing is the absolute most tedious and time intensive task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this work is also boring to them.
Future Projections
That is an outline of what we expect in the longer term as far as SEO business is of concern.
Expansion of SEO Businesses
Set alongside the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be always a determined proceed to grow their businesses, most SEOs (82%) are prepared to recruit more workers to be able to realize their desired levels of growth.
The social media marketing is also expected to grow and be more efficient even than the local directories. The reason being most SEOs think that social media marketing can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.
Upsurge of Confidence in SEO Business
Unlike other businesses, the SEO business is showing a positive growth of confidence on the list of players. Not surprisingly being a dynamic and innovative industry, most SEOs remain prepared to recruit more staff to greatly help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO AGENCY GREECE business is going to be much more profitable starting this year 2013.
Confidence is also running high that if the SEO players raise the knowledge of SEO/social among the company owners they serve in future, they will not just increase the company owners’ rate of investment, but in addition make sure they are transfer their marketing budgets from other channels to the digital channels.
Ajay Prasad could be the Founder and President of GMR Web Team, a respected Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client’s products and services and their target market’s needs to accomplish the perfect results.